Last month, two-year-old Prince George stole the show when he appeared in his bathrobe to greet US President Barack Obama and his wife Michelle. The adorable picture of the young prince shaking hands with the most powerful man in the world while dressed in a pair of white gingham pyjamas and monogrammed dressing gown went global – and sent sales of the bathrobe soaring.
It has since transpired that the bathrobe is made by a firm in Denizli, southwest Turkey. Nakosan Tekstil, a medium-sized manufacturer specialising in home textiles, and baby and kids wear, was taken aback by the instant global demand for their luxury, 100% organic cotton towelling bathrobe with blue trim.
Nakosan’s CEO Mehmet Boyar told Milliyet newspaper last week that when his staff showed him a picture of the young prince in one of their bathrobes, he did not think much of it:
“It came as a surprise to us. The staff in our marketing team showed me the photograph. It didn’t really grab me at first. However, soon after the issue became a far bigger thing. Normally Europeans don’t work over the weekend, however last weekend (23-24 April) we got lots of orders. Now we are trying to meet the demand.”
Mr Boyar added, “We’re not sure how one of our bathrobes reached the [British] royal family… From both our and Denizli’s perspective we are extremely proud. Of course, Denizli is the centre of textiles. So to see the future king wear our bathrobe on such an occasion made us very happy.”
A British babywear retailer – My First Years – has since claimed they sold the bathrobe to the Duke and Duchess of Cambridge – Prince George’s parents. The young prince is the third in line to the British throne, after his grandfather Charles and his father William.
Main photo: Instagram/Kensington Royal