Tag: Peak Games

Turkey’s first unicorn: game firm Peak bought by Zynga for record-breaking $1.8 billion

American social game developer Zynga Inc. has agreed to buy Turkish mobile-game maker Peak Games for $1.8 billion. Announced on Monday, the record-breaking deal is the largest acquisition ever for the gaming sector, comprising of $900 million in cash and $900 million in Zynga stock. According to Bloomberg, the Peak purchase “eclipses earlier transactions”, including […]

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Turkish ad agency loses client after copying Audi’s advert

One of Turkey’s leading advertising agencies found itself in hot water when its new campaign for a client closely resembled a car commercial by German car manufacturer Audi. The television commercial for mobile technology and gaming firm Peak Games first aired on Feb 18., broadcast simultaneously on 41 Turkish TV channels. Initially the 3-minute clip […]