Watch out Knightsbridge! There’s a Wolf in town…

R.W.Wolf is funking up the Knightsbridge area, seriously funking it up. Residing on Brompton Road, a comb’s throw from Harrods, is a luxury men’s hairdressers which is both old and new. Old because the Wolf’s hair cutting heritage stretches back over 150 years and new because it’s the first time he has launched his barbershop in Knightsbridge.

The brainchild of Mus Ismail, of Ted’s Grooming Room fame, this latest opening takes his new barbering empire to three. Currently, you can find an R.W.Wolf in North London (Cockfosters), in the City (Monument), and now in the West End. Each barbers’ shop boasts three vital ingredients, says the press release: “traditional Turkish techniques, modern hairdressing styles and the wild side of the Wolf”.

The serial entrepreneur has unleashed them into the “ultimate luxury salon for men” in Knightsbridge that will wow visitors as much for its stunning contemporary interiors as for its incredible men’s grooming services. The unique designs and imagery inside the store are a sensory feast for the eyes, matched in effort and artistry by their treatments.

Inside RW Wolf barbershop in Knightsbridge


They claim that “No other barber shop in London pays as much attention to detail as the Wolf; from the signage to the signature services like Tame the Beast – we are unrivalled!”

Taking his cue from his previous successful barbering business model, Ismail’s R.W.Wolf is taking over the capital one territory at a time. He told T-VINE, “We’re converting the gentlemen of London to our shops because they recognise the superior quality they can get from artisan craftsmen who have barbering in their blood. When you really care about what you do, your customers can sense it and that’s why they stay loyal to the Wolf.”

Barber at work at RW Wolf Knightsbridge branch


Their new Knightsbridge barbershop isn’t just about raising their flag in a new part of town, it’s also about raising the standards of the industry, as Ismail explains:

“From a service, experience and design perspective, we are blowing the competition out of the water because we pour passion into everything we do, and we don’t stop until we have achieved perfection.

Product from RW Wolf barbershop


“The way our luxury barbers treat the faces of our customers, is the same as the way we view our shops – it’s a piece of art with purpose and definition.”

Don’t just take his word for it, experience “the best barbershop in Knightsbridge”, located at 144a Brompton Road, SW3 1HY. It’s open Monday to Sunday.

Alternatively, indulge your special man with a fantastic gift voucher, such as Tame the Beast: an incredible all-inclusive 1.5 hour treatment.

Products and gift vouchers are available online and in the store. Head to for more details.